Chat Flow
The Key on LinkedIn is being relevant to get the connection acceptance door open, then start to position the conversation.
- List all the profiles you have to send connection requests to
- List all profiles who engaged with any content
- Select profiles who are in the right industry
Save them on a Sales Navigator List
- Organize profiles by seniority
- What’s the minimum level – (eg. ceo)
- Who is ideal – (eg. Owner, president or managing partner)
- List of titles – (eg. Owner, president, managing partner, founder, CEO)
- Minimum revenue if applicable
If you get a reply from the “Connection Request” → go to #5 Lead in
If no reply → go to #3 Welcome Message
2. Direct Outreach
- Use sales navigator to find profiles who are a good fit based on ideal customer profile criteria
- Send messages below
- Split test push messages & pull messages to see what’s resulting in the most meetings & closed deals
- If you get a reply from the Connection Request Message → go to #5 Lead in
- If no reply → go to #3 Welcome Message
2.1 PUSH messages
When speaking on “something relevant”, this is what LinkedIn is all about. Relevancy gets the door open, and then you can begin the conversation cycle.
Something relevant can be
- similar industry (ex: ICP is psychologists, Sales Nav industry filter: mental health clinics)
- shared connections (use 2nd degree connections filter on Sales Nav)
- same groups (use groups filter on Sales Nav)
- geographic area (use this filter on Sales Nav)
- shared experiences (Use this filter on Sales Nav to call out shared colleges, work experience, military etc)
- Past company (Use this filter for relevancy)
2.1.1. Very Direct – Push A
Version 1
| Hi [Name], I saw __________________ <something relevant>. I help [your niche] get [get specific outcome], so you can [optimize specific thing about their business]. [question about their current state] at the moment?Eg. how are you bringing in new clients [your first name] |
Version 2
| Hi [Name], I saw __________________ <something relevant>. I help [your niche] [get specific outcome]. [question about their current state] right now? Eg. how are you bringing in new clients [your first name] |
Response
| > [prospect responds positively] >>Would you like to set up a time to talk and I can if I’m able to help you with this or not? > [prospect responds positively] → Start #6Sell by Chat |
2.1.2. Less Direct – Push B
Version 1
| Hi [Name], I saw __________________ <something relevant>. I help [your niche] get [specific outcome], so they can [benefit] without [negative] I would love to explain more if you’re open to it. [your first name] |
Version 2
| Hi [Name], I saw __________________ <something relevant>. I help [your niche] get [specific outcome] I would love to explain more if you’re open to it. [your first name] |
Response
| > [prospect responds positively]Version 1 >>Ok, what have you been doing to get [specific outcome] Version 2 >>Ok, what have you been doing to [2nd specific outcome] > [prospect responds positively] >> Got it, that makes sense. So it sounds like I can potentially help you with this. Would you like to set up a time to talk and I can if I’m able to help you with this or not? > [prospect responds positively] → Start #6Sell by Chat |
2.2 PULL messages
2.2.1. More direct – Pull A
| Hi [Name], I saw __________________ <something specific about them or give praise>. |
Response
| > [prospect responds positively] >>Absolutely, have you been in [your niche] for long? > [prospect responds positively] >> Oh nice! How’s business? > [prospect responds positively]Version 1 >>Nice. Actually, the reason it caught my attention is that I help [your niche] get [specific outcome], so they can [benefit] without [negative].Version 2 >>Nice. Nice. Actually, the reason it caught my attention is that I help [your niche] get [specific outcome], so they can [benefit] > [prospect responds positively]Version 1 >>Yeah. My clients are [outcome] after [time frame] of working with me. Are you looking to get [outcome] too?Version 2 >>Yeah. My clients are [2nd outcome] after [2nd time frame] of working with me. Are you looking to get [2nd outcome] too? > [prospect responds positively] → Start #6Sell by Chat |
2.2.2. Less direct – Pull B
| Hi [Name], [ASK GENERAL QUESTION YOU’D ASK YOUR FRIEND] |
Response
| > [prospect responds positively] >>Makes sense! What seems to be the biggest thing eating up all of your time? > [prospect responds positively] >> That’s normal. Have you ever considered doing things a bit differently? A way that still brings your clients the value you’re providing now? > [prospect responds positively]Version 1 >>So, funny enough, I help [your niche] get [specific outcome], so they can [benefit] without [negative]. Version 2 >>So, funny enough, I help [your niche] get [2nd specific outcome], so they can [2nd benefit] without [2nd negative]. > [prospect responds positively]Version 1 >>Yeah. My clients are [outcome] after [time frame] of working with me. Are you looking to get [outcome] too? Version 2 >>Yeah. My clients are [2nd outcome] after [2nd time frame] of working with me. Would you be interested in doing that too? > [prospect responds positively] → Start #6Sell by Chat |
2.3 When prospect responds negatively at any stage, and does not wish to continue chatting
| > [prospect responds negatively] >>Sure, I figured you were good when I reached out. I understand we just met and you’re not interested in a sales pitch. Can I ask you a question real quick? I’m always looking toimprove what I offer to help my clients. > [prospect responds]Version 1 >> When somebody does reach out to you, what is something about [your specific offer] that would really grab your attention as a [your niche] business owner? Version 2 >> When somebody does reach out to you, what is something about [your specific offer] that would really grab your attention as a [your niche] business owner? |
3. Welcome Message
- Get hyper-personalized with your first sentence showing that you have paid attention to their profile or something they have shared on LinkedIn,
- show interest in them by asking a question that is specific to them/their business or industry and doesn’t require too much time or thought to answer.
Version 1
| Hi [First Name], Thanks for connecting with me. I really appreciate it. [Compliment them, their profile, something they posted/shared, or their company to make it really personal] [your first name] |
Version 2
| Hi [First Name], Thanks for connecting with me. I really appreciate it. How are you finding the [mood/mindset/climate/etc] in [your niche] these days? [your first name] |
Version 3
| Hi [First Name], Thanks for connecting with me. I really appreciate it. I looked at your website, and you have some great content. Do you have any [new/exciting] projects coming up [soon/this year]? [your first name] |
Version 4
| Hi [First Name], Thanks for connecting with me. I really appreciate it. I’m interested in your perspective on [news in nich/industry], where do you see that going? [your first name] |
Version 5
| Hi [First Name], Thanks for connecting with me. I really appreciate it. Do you/you guys [Specific type of service]? [your first name] |
Next
If you get a reply from the “Welcome Message” → go to #5 Lead in
If no reply → go to #4 Followup 1
4. Followup 1
4.1. Followup 1.1 – 7 days
| Hi [Name], [Mention something about them, their company, something related to their industry or something they’ve posted] I just put together a _________________<giveaway content>, and I’d be happy to send that over to you if you are interested. It’s a [description of content, problem/challenge it addresses and/or results then implemented] Let me know if this is of interest to you and I’d be happy to send it your way. Have a great day. [Name] |
If they say Yes
- Send the content asap using template below
- Send followup #3 in a week, unless conversation starts before then
- [optional: get email address]
| Hi [Name], Here it is. Let me know if you have any questions about it Issam |
If they say No
- Send the message below
- Remove them from your list if you think there’s no chance of followup
- Send the next message only if you think they might convert later
| No problem [Name], have yourself a great day [your first name] |
No Response
Wait 1 week, then send followup 2
4.2 Followup 1.2 – 14 days
| Hi [Name], [Mention something about them, their company, something related to their industry or something they’ve posted] I’m curious: are you interested in [topic/result]? If so, I have created/came across this [content] that [results when content implemented]. If you’d like to check it out just let me know and I’ll send that your way. Cheers[your first name] |
If they say Yes
- Send the content asap (preferably immediately) using template below
- Send followup #3 in a week, unless conversation starts before then
- [optional: get email address]
| Hi [Name], Here it is. Let me know if you have any questions about it [your first name] |
If they say No
- Send the message below
- Remove them from your list if you think there’s no chance of followup
- Send the next message only if you think they might convert later
| No problem [Name], have yourself a great day [your first name] |
- Remove them from your list if you think there’s no chance of followup
- Send the next message only if you think they might convert later
No Response
Wait 1 week, then send followup 3
3.3 Followup 1.3 – 21 days
- [optional: get email address]
For 1:1 offers
| Hi [Name], I recently worked with a [your niche] company, and we were able to help them [get desired outcome] in [time frame]. Some of the insights we uncovered could be really valuable to you if you’re looking to [get desired outcome]. I’d be happy to jump on a quick call with you and share some of the methods we used to help [your niche] like yourself grow project profitability. Let me know if you are interested in these insights, and the best time for a short call [your first name] |
5. Lead in
5.1 If you’re coming from reply to Connection request
>> Thanks for connecting with me [Name]. I really appreciate it. Version 1 >> I help [your niche] companies [get desired outcome], so they can [benefit] without [negative]. >> Is [niche specific problem] a big problem for you right now? Version 2 >> I help [your niche] companies [get desired outcome]. >> Is [2nd niche specific problem] a big problem for you right now? > [prospect responds positively] → Start #6Sell by Chat |
5.2 If you’re coming from reply to welcome message
>> That’s awesome [Name]. Version 1 >> I help [your niche] companies get [desired outcome], so they can [benefit] without [negative]. Version 2 >> I help [your niche] companies [specific outcome]. > [prospect responds positively] → Start #6Sell by Chat |
6. Sell by Chat
6.1 Position
Version 1
Happy to give you some more details – do you mind if I ask a couple of questions to see if I can help?
Version 2
Happy to give you some more details – first I just need to know are you already __________________ <doing A or B>? Examples – **working with clients**
Version 3
Sure, happy to provide more details! First – I just need to know if you have 2-3 hours per week and already have _____ Example – “have proven offer”
6.2 Qualify
Version 1
What has been the main challenge with ____________for you? Examples – booking meetings
Version 2
How much ___________<results> are you getting right now per month and how much would you like it to be?
Version 3
Are you currently happy _____________________<desired results>? Example – “With how many meetings your booking”
Do you feel you have the need to ________ <desired outcome> right now? Example – “get more meeting booked”
Version 5
What are the two or three things that need to happen in your business for you to be really happy with the progress in the next 90 days?
Version 6
Thanks [name]! Happy to give you all the details, just a quick question to make sure we can help. What’s going on in your business that makes it important for you to get help now?
6.3 Permission
Version 1
Would you like some help with your [offer and niche specific thing]?
Version 2
If you could save [x amount of time or cash] per month, would that be of interest to you?
Version 3
Great, if you don’t mind, I will send through all the details in a doc. Can you have a read and let me know if you are in, out or have any questions?
Version 4
If I could brainstorm a strategy to help you achieve that, would that be of interest to you
Version 5
Would working on a strategy to [get desired outcome] for your business be of interest to you?
Version 6
We have a team of [niche specific] experts only for [your niche] businesses to do that. Happy to share our approach if you are open to it?
6.4 Offer
Version 1
Sounds great!
Here’s what I am thinking… we can jump on a quick call for 10 mins.
We can brainstorm how to [get desired outcome] and map out a plan to go from where you are now with [specific thing] to [where they want to go] with your business within the next 90 days.
You up for that?
Version 2
I hear you [Name].
Here’s what I am thinking… we can jump on a quick call for 10 mins (no pressure)
We can brainstorm ways to get you [desired outcome] within the next 90 days
And if you like my plan, we can talk about how we might work together to implement them.
Sound good?
Version 3
Hi [Name] – I think we can jump on a quick call for 10 mins, no pressure.
We can brainstorm how to [desired outcome] and map out a plan to achieve this.
You up for that?
Version 4
Makes sense, [Name]. Just a thought… Would you be worth jumping on a quick call to map out a plan, would that help?
Version 5
Thanks [name], happy to provide more details, if it works for you, why don’t we jump on a quick 15mins chat at some point so I can share more about it?
Version 6
Hi [Name], happy to provide all the details, just thinking whether I can actually help.
If it works for you, why don’t we jump on a quick 10 mins chat at some point so I can share more if you are open to it?
Version 7
Great, thanks for taking the interest.
First step is to book a 15 mins FREE growth session where we brainstorm strategies based on your service offering, business model and price point.
It’s free because we know some people will want our help implementing the plan that we map out together.
If that’s not you, no problem at all. You’ll walk away with a real plan to do this on your own
But the only way to get the customized plan is to schedule a time with us.
PS: it’s first come, first served, we are limited to 5 spots only.
Talk soon
6.5 Close
Sounds great. To make things easier here’s a link to my calendar – [calendly link]
Book a time that suits.
I’ll keep this chat open, let me know how you go.
Thanks,
6.6 Follow Ups
- If, at any time, prospect stops responding during Sell by Chat sequence for more than 5 days, send the following
- Space them 7 days apart
Follow up 1
Hi [Name], hope you are well, just just checking if you’ve received my message
Follow up 2
Hi [name], just floating our chat to the top of your inbox in case it slipped by?
Cheers
[your first name]
7. Re engagement offer
If prospect did not convert from sell by chat, wait 21 days, then send one of the messages below
7.1 Offer Message A
Version 1
Hi [Name],
I’m catching up with a couple of [your niche] business owners to discuss ways to [get desired outcome]
Would you like to be part of it?
Version 2
Hi [Name],
I’m releasing a _______________________<upfront offer name> starting ___________________<time>.
It’s designed to help [your niche] business owners to get _____________________<desired result> in the next 90 days without _________________ <objection>
Would you like to be part of it?
Version 3
Hi [Name],
Are you looking for ______________________<desired result>?
7. 2 Offer Message B
Version 1
Hi [Name],
It’s been a while since we connected.
I’m releasing a _______________________<upfront offer name> starting ___________________<time>.
It’s designed to help [your niche] business owners to get _____________________<desired result> in the next 90 days without _________________ <objection>
Would you like to be part of it?
Version 2
Hi [Name],
Hope everything’s been well with all the craziness
I’m getting a few [your niche] business owners together to brainstorm ways to get _____________________<desired result> .
Would you like to join us?
Version 3
Hi [Name],
A few [your niche] business owners came to me and indicated they ___________________<big problem>
Not sure if you relate.
I am opening up _______# spots on _____________<time> to customize a ______________<solution> (value at $795) for FREE to address these challenges.
Would you like to be part of it?